Kao Corp. has selected March 23, 2010 to roll out Sofina Beauté Day Protector, its new daytime moisturizer that protects skin from UV rays and dryness. According to Kao, the new lotion features an innovative UV-barrier technology called “Advan,” which protects a deeper layer of skin from damage by blocking UVA which leads to reduced firmness and elasticity. Moreover it protects the skin from dryness by filling in spaces between the corneum cells with “Barrier Cermide S,” while m...